Relaxed, casual & cool are words that best describe the NSF customer. We believe in casual luxury and easy elegance. Our customer wants a timeless shape with a hip casual vibe. NSF is a west coast brand and perfectly exudes the attitude of a place like Los Angeles. The look is a mix of casual and sophisticated, it is both laid back and yet still pulled together, styled and yet understated.
Our approach to denim has been to design what we love without worrying about whether or not it was going to be accepted. Our denim is classic, straightforward, with a little bit of dirt and a sexy tomboy slouchy straight fit. Every pair of jeans is made in Los Angeles, with hand executed washes, some with 15-20 steps each. Our approach to quality craftsmanship and authentic denim washes stands out.