Baldwin Denim


The majority of denim brands are based on the coasts, creating trends and filtering styles out to those of us in the middle. Baldwin Denim is not in the majority.

Matt Baldwin founded the brand in Kansas City in 2009 out of an unmet need in the marketplace for an American-made denim brand with a modern design aesthetic using ultra-premium Japanese and American selvage denim. The brand has evolved with the introduction of a women’s line and a complementary collection, but it remains rooted in quality tailoring, durability, and a modern aesthetic. The entire collection is cut and sewn in America.



Last year, Baldwin KC opened, the second flagship in Kansas City and the first to carry the entire men’s and women’s collection, along with some incredible companion goods. The store is gorgeous, entirely modern, and as focused on attention to detail as Baldwin’s signature line, which features exceptional tailoring, premium colors and washes, and (my favorite) white rivets.

I don’t wear a ton of selvage denim – it’s typically a bit too much work for me. But Baldwin is one of the few selvage lines that I do enjoy wearing – the fit and construction is incredible, thus the jeans warrant a bit of extra care.

I’ve yet to make it to Kansas City, but a visit to this shop is now on my list. If you aren’t in Kansas City, you can shop Baldwin online, at Shopbop, or at Proper.



An enormous thank you to to Thea Volk for shooting the Baldwin KC store for TAE!

Baldwin is a TAE A-list Brand. Follow along:


It’s officially fall and denim is on the mind. What better way to celebrate fall and the site refresh than with a week devoted to my very favorite material!

A few fun facts to get us started…

Jeans are technically pants (typically made of denim) that are reinforced with rivets and were introduced to the world by Levi Strauss around 1873. You can have denim trousers that are not actually jeans… take that, corporate dress code!

The word “jeans” comes from a material frequently worn by sailors from Genoa, Italy.

The word “denim” is attributed to a French material that was partially wool – serge de Nimes (translated – twill from Nimes).

Denim is primarily made with cotton, which is primarily grown in America.

A majority of American made denim production takes place in LA, with a large amount of the actual denim coming from North Carolina.

Images via Garance Dore 1, 2, 3. See more here!

TAE: The A-List

Hello! And apologies for taking a bit of a blog break. It was an exciting summer, filled with travel, Agency projects, site updates, and just a little bit of rosé, and after Labor Day I found myself needing some extra time to remind myself what The American Edit is all about.

Today you’ll find a slightly updated site and over time I hope you’ll see an updated TAE – over the last year I’ve tried a lot of things, and am realizing what this site is, and what it is not. And while the core focus of sharing the best of American made will never change, I hope to spend the next few years not only introducing you to incredible product and brands, but also furthering the conversation around building a business, consuming thoughtfully within constraints, and finding your own success. I’m so thankful that so many of you take time to read this site each week and I will do my best to continue to add value to the conversation.

On the blog front, we’ve cleaned things up and simplified; I’m hoping you will find the site an even more useful resource for all things American made.

Most notably, The A-List. You’ll find many new brand additions, a pin-pointed map (this is a work in progress – bear with me, my geography skills are weak at best!), and a cleaner search categorization. I’ve also included boutiques for the first time, and am excited to share more shop profiles going forward.

I’ll be back next week with one of my favorite topics… jeans!

Let me know what you think! Have a wonderful weekend!

Martha Stewart American Made 2014 Finalists

In which I go through all 63 pages of the Martha Stewart nominees so you don’t have to.

The Martha Stewart American Made Summit is coming up (last year’s recap!) and with that comes voting for the American Made Awards. I have a huge amount of respect for the time and attention devoted to promoting American made across all MSL channels and always look forward to seeing the finalists.

But, there are 63 pages of finalists, and the categories are helpful but not always clear, so I find the user experience to be a bit overwhelming.

To make it a little easier for all of you and to better support my favorite makers, I spent some time going through each and every page this week… and quickly realized many TAE A-List vendors were finalists! As a reminder, the A-list features my favorite brands – brands that I personally buy, recommend and have experienced myself. These are some of my very favorite brands and makers, and I’ll be happily voting for all of these finalists over the next month… I hope you will join me!

You can vote up to 6 times a day, but you do have to register. The A-list nominees, in alphabetical order:

A Piece Apart (Feature coming soon!)

Annie Williams (Feature coming soon!)

Cotton & Flax (feature)

Fort Standard (Feature coming soon!)

Grado Labs(Feature coming soon!)

Hackwith Design House (feature)

Keith Kreeger Studios (Feature coming soon!)

Maison du Soir (feature)

Maryanne Moodie (feature)

The Object Enthusiast (Feature coming soon!)

Paper Chase Press (Feature coming soon)

Rebecca Atwood Designs (feature)

S.W. Basics (feature)

Susan Connor New York (Feature coming soon!)

Whit (Feature coming soon!)

Looks like voting will keep me busy this month! Let me know if you are attending the Summit this year… I haven’t decided yet, but would love to meet you if I do end up going!

*Note – Food purveyors are a huge focus for Martha Stewart but are not included on TAE. I think the craft food movement is incredible and support it as much as I can, but it is not a focus for this site. I also only included true makers as opposed to stores and resellers. If I inadvertently left an A-list brand that is also a finalist for the MSL Awards off of the list, please let me know!