Swimsuit shopping is absolutely my least favorite thing to do…the only good thing is that American made swimwear is readily available – and also pretty fantastic.
Curious as to why swimwear is made domestically? I asked around and learned:
– Special sewing machines are needed to handle typical swim fabrics (Spandex, Lycra) – these machines are still commonly available in the US which leads to more production capacity.
– The traditional swimwear season is quite short. Brands have no option but to manufacturing during peak production times, which can drive up manufacturing costs and limit traditional manufacturing discounts. Similarly, the brief amount of in-store time gives designers less time to react to sales and reorder from overseas manufacturers; domestic production allows brands to maintain consistent inventory levels and drive sales.
My swimsuit shopping rules: 1. Order online (from a retailer with a good return policy!) 2. Order multiple sizes 3. Try on in the morning, ideally following a great workout (and shower!) 4. Start with the largest size first! 5. Be nice to yourself! (Your body is far more valuable than a clothes hanger.)
[image, graphics by TAE]