HDH Swim

HDH Swim made in america

It’s funny that I’ve yet to officially feature Hackwith Design House on TAE. Today, Lisa is a close friend, collaborator, and studio mate. However, we only actually met in the fall of 2013, when I profiled her collaboration with Parc Boutique. Since then, our attempts at a feature have gotten side-tracked by opening a studio, collaborating on the HDH for Wilson & Willy’s collection, and Hackwith Design House’s incredible growth, but as the team began to launch their third collection, HDH SWIM, I knew it was time to share a little bit more about Lisa and the incredible business she has built.

What impresses me most about Lisa is her ability to take action. The more I learn as an entrepreneur, the more I realize that while ideas have value, the ability to take action is priceless and what leads to success. Lisa and her incredible team exemplify this every day – they legitimately get shit done so quickly it makes my head spin. And this isn’t shoddy work they are putting out there – there is attention to detail and care evident in every HDH piece, and I’ve watched the team re-work and learn techniques and processes over the last year to ensure that the products you buy are incredibly well made and long-lasting. The focus on quality is even more obvious in the HDH SWIM collection, which Lisa designed to work on most body types. Like most women, I’m never a fan of trying on bathing suits, but seeing this collection on two different, beautiful models helped me to understand what would work for me – and helped me to feel better about the overall process.

Read on for more from Lisa…

HDH Swim made in USA

WHAT IS YOUR BACKGROUND?

My background is in studio art. I took a year off after college, and I planned to go back to get my MFA, but during that year, I began sewing and realized I’d found my medium – designing and making clothes.

WHAT IS THE INSPIRATION BEHIND HACKWITH DESIGN HOUSE?

I built the business model for HDH centered around my priorities: staying in the Twin Cities, manufacturing all the clothing in the U.S., and making sure I love everything with my name on it. The limited-edition model of my weekly releases allows me to do all three of those things. HDH has grown a lot since then: I have a business partner and 3 full-time seamstresses. HDH also has two lines in addition to our limited-edition releases: HDH Basics and HDH Swim. All of this growth, however, still centers around what makes HDH work: beautiful, quality clothing made in the U.S.

HDH Swim made in USA

WHO DO YOU DESIGN FOR?

I design for women who want to feel confident in what they wear so they can focus on the more important aspects of their day: performing well at work, a night out with friends, time spent with family.

WHAT LED YOU TO LAUNCH HDH SWIM?

I always had a hard time finding a swimsuit that was both stylish and flattering. I eventually made myself the swimsuit I couldn’t find. I realized that other women might be having the same problem, and I loved the idea of making their new, favorite swimsuit.
HDH Swim made in USA

WHAT ARE YOUR FAVORITE AMERICAN MADE BRANDS TO PAIR WITH HDH?

I love styling with Sven Clogs and of course any of the makers from our Makers Alongside Hackwith Design House collaborations.

HOW HAS BUILDING HDH CHANGED HOW YOU CONSUME?

I have a much easier time spending more on quality products made by small businesses. While the investment can be more up front, I have learned that it pays off in the long run. And purchasing items from like-minded makers and small business owners both helps the local economy while ensuring I receive a product I can use and enjoy for a long time.

HOW DO YOU LEARN ABOUT NEW AND LIKE-MINDED BRANDS?

I have been lucky to meet some really incredible people through Instagram. For all its faults, social media can be a really positive force and help one meet other people who are working hard to accomplish really cool things. Kate from Na Nin, for instance, has become a really good friend of mine, and we only met because we liked each other’s IG feeds.

HDH Swim made in USA

WHAT DRIVES YOU?

I really love what I do, so that makes it pretty easy to get up every morning and come in to work. It’s so fun for me to create clothing that I hope women feel confident and beautiful while wearing. I am also driven to maintain a company that is both forward thinking while staying true to our values.

WHAT MAKES YOUR DAY?

I feel so incredibly blessed that I get to spend each day doing what I love. On top of that, I am fortunate to work with our incredibly talented seamstresses and one of my closest friends came on as my business partner.

YOU’VE BUILT AN INCREDIBLE BUSINESS OVER THE LAST YEAR AND A HALF – WHAT ADVICE WOULD YOU GIVE TO OTHER MAKERS?

First off, you have to put in the work, research, and training prior to starting a small business. While HDH’s current iteration started in September 2013, I actually spent five years prior to that sewing and designing on a daily basis in addition to thinking about my business plan. Because I had that background, I was able to trust my instincts when it came to starting the new business model. I also was fortunate to get great advice from and surround myself with people smarter than I. I have found that trusting your instincts, taking risks, listening to others smarter than you, and working hard are all key ingredients to building a small business.

HDH Swim made in USA

Images for HDH by Paul Vincent
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Hackwith Design House is a TAE A-List Brand.
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