Pregnancy. To be honest, it terrifies me. TEN months spent managing an ever-changing body in order to prepare you for a lifetime of parenting, teaching, loving, and coaching an actual human being. I don’t know how anyone does it. Sometimes I wonder why. But the pregnant women and mothers I know have gracefully managed their pregnancies and become incredible, inspiring moms. And babies are pretty awesome… so I know it’s worth it.
But, one aspect of pregnancy that seems incredibly unfair to me is that it is a lot of work. On top of the changing body and the buying all of the things the baby needs, pregnant women are suddenly inundated with all new needs – particularly new clothing and new beauty products that won’t harm the baby. I’ve watched my friends try on clothes and research products – everything feels like a compromise – style or comfort? safety vs. efficacy? How do you choose? It could drive anyone crazy – why should we subject a woman (who could potentially be carrying a future Nobel Peace Prize winner!) to that?
Courtney Klein is working to solve this problem with Storq, a new collection of pregnancy basics. Black and white cotton basics, made in LA, and all natural beauty products (also made in the USA) that are safe for pregnant women. Pregnant women can buy individual items or bundles, and the work and research is literally done for you.
I’m not pregnant, but honestly, I’d love a set like this for myself with non-maternity basics. We make decisions all day everyday, most of them shouldn’t be that difficult. I love that Courtney and the Storq team are redefining pregnancy, making it easier – and more fashionable – for new moms. Thank you, Courtney, for taking the time to answer some questions… Looking forward to seeing what is next for Storq!
WHAT/WHO INSPIRES YOU?
Women. Strong, smart, stylish women. Rule breakers, shatterers of glass ceilings.
WHAT IS THE INSPIRATION BEHIND YOUR COMPANY?
Maternity fashion can be pretty bleak. There’s a lot of poor quality and questionable style out there. We saw an opportunity to provide women with thoughtful pregnancy essentials without getting in the way of their personal style.
WHAT ARE YOUR STYLE ESSENTIALS?
We’re in favor of minimal silhouettes, super soft fabrics, and a good shoe.
WHAT IS NEXT?
More chic essentials from your friends at Storq. Stay tuned.
WHERE DO YOU WORK?
We work in SF and NY. We have a lot of Google Hang sessions in Pregnancy Town (you can name your hang, so we do that).
WHERE DO YOU MAKE YOUR COLLECTION?
Our basics are milled and manufactured just outside of Los Angeles, CA. We’re proud to support our domestic garment industry.
WHY IS YOUR COLLECTION DIFFERENT
We don’t like bows. There won’t be any small bows. Also, no tags, fewer seams, fabric that’s soft with lots of stretch, minimal shapes. In short, it’s a comfortable uniform that will take you through all 9 months without breaking the bank.
One thought on “Storq”
Wow, amazing pieces. And, I agree, not just for a maternity line. It’s nice that they’re focused on creating basic, comfortable items that aren’t boring. Kudos.